w.k.a. x SNASK

2023, Stockholm


w.k.a.  teamed up with the internationally renowned creative agency SNASK to create a brand new supermarket concept for ”ICA Stop”, part of the largest supermarket chain in Sweden. Westblom Krasse Arkitektkontor and SNASK set out to rebrand the store identity and shopping experience by making it more personal and playful. The concept includes a market hall section, a brand new restaurant and colourful additions in the shape of a juice bar and vegan butchery station and a new graphic identity, from price labels to menus and clothing. The overall background – floor, walls and cieling – consists of a soft blue tone, in order to contrast with the vibrant fruit, vegetables and delicacies. Thank you SNASK for bringing us along for the ride!


More images coming soon